Do sharks need goggles for diving? The kids may just take it as the most natural thing in the world, just as the felt shark fin growing on the back of their feet.

• Organic cotton is better for the planet, better for your feet. Combing it makes it softer, smoother, and more durable than ordinary cotton.
• Stay (more) organised – the nifty name tag makes it clear who the missing sock belongs to.
• Reinforced heel and toe, 'cause that's where you usually get embarrassing holes.